Creative Direction by Zoe Helene

MIT Technology Review Turn of the Millennium Cover Story
MIT Technology Review
by Deborah Shapley

15 years ago, Zoe pitched, placed and was the creative director for this fun MIT Technology Review turn-of-the-millennium cover, which is to this day a person favorite project.

The article was about a company she co-founded with the Chief Executive Officer, who took the leading spot in most media mentions. Zoe was Chief Creative Officer and served on the Board of Directors, and was a key contributor to the success of the company, which was valuaed at 200K by Bain Capital Management in 1999.
Zoe played a key role in numerous projects that earned innovation awards from entities such as Discovery, Verizon, IBM, Lotus, and Yahoo! She was recognized by the Massachusetts Interactive Media Council in the Unsung Hero category, a peer-based honor she is particularly fond of.

During this time, Zoe and a synergistic team of accomplished technologists and creatives, enabling large enterprises such as AT&T, National Public Radio, Nestle-Purina and QVC to engage in sustained one-to-one electronic dialogue with end-users, en mass. Such dialogue resulted in rapid increases of inbound emails from consumers seeking acknowledged communication with lifestyle brands they identified with. They served clients such as NIKE, IBM, Hasbro Interactive, Proctor & Gamble, Gateway, Lycos, Sprint PCS and JCPenney with an integrated relationship management solutions that dramatically improved direct marketing, customer care, and lifestyle brand loyalty initiatives. They were honored with the One Show Interactive Award for Integrated Branding with Wieden & Kennedy, for crossing new boundaries with the Calvin Klein ck One campaign.

January 2000